Privacy Policy for Amplify App
Last Updated: 3 November 2025
Your privacy matters. This policy explains how Debbie Lucas Ltd (“we,” “us,” “our”) collects, uses, stores, and protects your personal information when you use the Amplify mobile app (“Amplify,” “the app,” or “Services”).
By using Amplify, you agree to this policy. If you do not agree, please do not continue using the app.
If you have questions, contact us at [email protected].
1. Information We Collect
We collect two broad categories of information:
Personal Information – details you provide directly.
Technical / Usage Information – data collected automatically through your device or app interactions.
Personal Information
This includes:
- Name and email address
- Subscription status or account confirmation details
- Any responses, journal entries, or content you submit in the app
- Feedback or support messages
Amplify does not collect or store credit card or direct payment details. All subscription transactions are handled securely by the Apple App Store or Google Play Store.
Technical / Usage Information
Collected automatically to help us improve the app:
- Device type, operating system, and app version
- Session times, feature usage, and general interaction patterns
- Locale, time zone, and IP address
- Crash reports and performance logs
- Aggregated analytics data
We may use trusted analytics tools or software development kits (SDKs) to collect this information.
2. How We Use Your Information
Your information helps us:
- Provide, maintain, and improve the app and its features
- Manage subscriptions and verify access through your app store account
- Send administrative notices (like password resets or important updates)
- Respond to support requests and user feedback
- Personalise your in-app experience
- Protect against unauthorised use or technical issues
- Understand usage trends to make Amplify better
- Meet legal or regulatory obligations
- Any subscription-related data provided by Apple or Google is anonymised and used only to confirm your access to content.
We do not sell your personal information.
3. Sharing & Disclosure
Your information may be shared only in limited cases:
- With trusted service providers who help operate the app (for example, analytics or authentication services)
- When required by law or court order
- During business transfers such as a merger or sale of assets
- As anonymised or aggregated data for reporting or research (this data does not identify you)
Your personal details are never shared with unrelated third parties for marketing.
4. Data Retention & Deletion
We retain personal data only for as long as necessary to operate Amplify and comply with legal or accounting obligations.
If you request account or data deletion, we’ll remove your personal information from active systems, except where we’re legally required to keep certain records. Aggregated, non-identifiable data may remain.
To request deletion, contact [email protected].
5. Account Security & Your Responsibilities
You’re responsible for keeping your login credentials secure and private. If your account appears to be shared or misused, access may be suspended or revoked.
If you suspect unauthorised access, contact [email protected] immediately.
6. Age Restrictions
Amplify is intended for users aged 18 and over. We do not knowingly collect information from anyone under this age. If such data is discovered, it will be deleted promptly.
7. International Data Handling
Your information may be stored or processed outside your country of residence. We take reasonable steps to ensure that any such transfers comply with applicable data protection laws and maintain appropriate safeguards.
8. Your Rights (UK, EU & Similar Jurisdictions)
If you live in the UK, EU, or other regions with privacy legislation, you may have the right to:
- Access a copy of your personal data
- Request correction or deletion of inaccurate information
- Restrict or object to how we process your data
- Request data portability
- Withdraw consent (where processing is based on it)
To exercise these rights, contact [email protected]. We may need proof of identity before completing your request.
9. Security Measures
We use appropriate administrative, technical, and organisational safeguards to protect your information. While we take these precautions
seriously, no system is completely secure, and we cannot guarantee absolute protection.
10. Updates to This Policy
This policy may be updated from time to time. The “Last Updated” date will always show the most recent version. Continuing to use Amplify after updates means you accept the revised policy.
11. Contact
If you have questions, concerns, or requests about this Privacy Policy, please contact:
Email: [email protected]